United States Toys Market Trends Insights 2025-2033

Entertainment Mar 4, 2025 2 Add to Reading List

United States Toys Market Trends & Summary

The United States toys market size is expected to reach around US$ 42.93 billion by 2033, up from US$ 29.23 billion in 2024. The market will grow at a compound annual growth rate (CAGR) of 4.40% from 2025 to 2033.

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Growth Drivers in the United States Toys Market

1. Increasing Focus on STEM Education

The growing emphasis on STEM (Science, Technology, Engineering, and Mathematics) toys drives market growth.

2. Expansion of Digital-Interactive Toys

The integration of augmented reality (AR), artificial intelligence (AI), and interactive features into toys boosts market growth.

3. Growing Collectible and Franchise-Based Toys

Franchise-based and collectible toys connected to popular movies, TV shows, and video games have a strong hold in the market.

Issues within the U.S. Toys Industry

1. Supply Chain and Production Problems

Supply chain disruptions, mainly during peak demand seasons, affect the market.

2. Greater Regulatory Oversight and Safety Issues

The toy-making industry faces strict safety measures, and complexity in safety standards is a challenge.

United States Toys Market Segments

By Toys Segmentation

Action Figures & Accessories
Arts & Crafts
Building Sets
Dolls
Explorative & Others Toys
Games/Puzzles
Infant/Toddler/Preschool Toys
Outdoor & Sports Toys
Plush
Vehicles
Youth Electronics

By Sales Channel

E-commerce
Specialty
Discounters
Department Stores
Others

Key Companies in the United States Toys Market

Mattel Inc.
Hasbro Inc.
LEGO
Spin Master Corp.
Vtech
Nintendo Company Ltd.
Funko Inc.
JAKKS Pacific

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